The video basically talks about three phases that anyone can follow in order to have a successful content Marketing that includes promoting a product of a particular brand or just stimulating interests in its products or any other services. The first phase is about publishing and posting regularly about the brand in any medium of our choice ; we can post either articles or make videos to better explain . Second, syndicating the content, which means distributing it from one site to another to gain more attraction for the product. The third phase is about offering help and giving a lot of true and free information about the product besides promoting it ; this way the audience will develop an interest for the products and feel that not all promoters offer help and give free information . I chose to talk about this video because it relates to our class content especially that we deal with social Media . In addition, as social Media includes bloggs , platforms, softwares .. it can be really helpful in terms of promoting my product , as well as starting a personal business and attracting audiences in a short amount of time . Also, possessing websites and bloggs will grow my business in the future .
2.The video basically talks bout how to hire a personal assistant digitally that can help you when your business grow . It does not matter if the person is close to you or far away from tour current location, you can actually find an excellent person through5 steps . First you should be specific about the person, meaning do not just look for someone who has a great website or a great history in projects and take him or her as an assistant ; you should be specific about the person in terms of specific skills . In addition , you should have a specific job description so that the person who applies for the job is actually meeting all the criterias, as well as asking question in the job description Third , you start publishing and reaching people who want to work . Fourth, when you get people’s request, reread heir answers about the questions you put so that you can assess them in terms of time they give for answering the question , their experiences, as well as the time they are willing to devote to the work. Last, contact them directly or get them on the phone to have a real contact , this will help you know the person more . the way this is relevant to my class is thaT maybe I will need a personal assistant when I grow my business in the future , that ‘s why I should know how to choose one carefully that will help me make more profit !
The video mainly discusses the various kinds of Facebook campaigns which are three: The pay per click, pay per commitment, and pay per change and these need to be tested in order to figure out which one is the best . The objective of the video is to have the option to pick and match the campaign in order to acquire the results we are seeking .
First, Pay per engagement is about commitment, unlike pay per click that is about the clicks. For commitment, Facebook triggers people who want to commit .through experiencing socioeconomics and everything that shows who is willing to commit, the concept of engagement is useful when someone wants to achieve subscription or comments, so Facebook can convey a decent profile for the campaign we choose.
A few people prescribe to begin with pay per commitment, but it is not viable to set up conversions after acquiring commitment, this is when we should wonder about when to use commitment? While doing the pre-launch campaigns. For instance, we track something after we launch it for 14 days through having a progression of engagement through videos .
It is sensible to utilize pay per commitment to keep up with those videos. Conversions based campaign is useful when we want to receive money and more subscribers .The cost per click can be utilized when we want to achieve a ´´two-advance ´´method otherwise ,we use a marketing campaign by sending a client to our site in order for them to have an idea on the content , afterward we target them again by running two detached.
Running a campaign on Facebook can be beneficial in terms of knowing which people are interested of our campaigns , as well as visiting our site.
Ethnography study : https://www.instagram.com/louisvuitton_international/
I chose to write about the fan page of the worldwide brand ´´Louis Vuitton´´. This is not an official page of the brand, it is just aa fan page where the products of the brand are being posted. First, the dominant color in the page is brown which is the famous color of the brand. Second, the theme is basically about fashion and beauty that concerns both women and not men. Third, the type of products that are being posted are shoes, bags, bells, outfits, decorations used for different items such as phone cases, gloves, Christmas trees, sunglasses, cigarette packets, food packets…. These products that are being posted are owned by customers from a specific social class, which is the upper one. The age of these people differs, as we find few children and a lot of young people who wear this brand. According to the location of the posts, most of these people are European, from France, Italy, Switzerland…it is obviously that these people belong to the bourgeoisie class. Concerning women, I have not noticed a woman in a working environment, most of them post their pictures while doing fun activities such as shopping, enjoying their time fin in cafes, or going on fun rides with their luxurious cars. This rises many pain points that reside in disturbing the community members. According to people who share comments in these posts, are people from the middle class and few of them from the lower one. Indeed, they keep criticizing these people a lot. First, they criticize why these people spend a lot of money on objects that are not important, for example, buying a decoration of the Louis Vuitton brand to decorate cars or Christmas trees. Second, they criticize why these people share their possession of this luxurious brand saying that is it really painful for some people, especially that some of them do not even have what to eat or to consume per day. Another comments by the community members are based on their wishing to have a luxurious life like those rich people and expressing their admiration about the beautiful outfits.
My 1 Weekly video : https://www.youtube.com/watch?v=shzqEKqcFgAThe /video that is discussed: https://www.youtube.com/watch?v=YMIqyJWWE8A&t=278s
My 2 Weekly video : https://www.youtube.com/watch?v=7E-eVm9DLc0 / the video that is
discussed : https://www.youtube.com/watch?v=7E-eVm9DLc0
My 3 Weekly video: https://www.youtube.com/watch?v=gwDVTNxZL2s/ the video that is discussed : https://www.youtube.com/watch?v=jA0AzR9ByM8&t=38s
My 4 Weekly video: https://www.youtube.com/watch?v=W_NoqRC5mpI
https://www.youtube.com/watch?v=m9BOhlDtCWQ&t=12s
My 5Weekly video : https://www.youtube.com/watch?v=_kX2h1P9IXw
https://www.youtube.com/watch?v=XJdPZ2fOt9U
My 6 Weekly video : https://www.youtube.com/watch?v=KQEQ4ZWRan8&t=23s
https://www.youtube.com/watch?v=PDIXA5tRJyc&t=169s
My 7 Weekly video : https://www.youtube.com/watch?v=WENksi4_tB8
https://www.youtube.com/watch?v=uwK21h8DzF4
My 8 Weekly video : https://www.youtube.com/watch?v=zdvxg0kNAWg
https://www.youtube.com/watch?v=IsImKlthL10&t=319s
My 9 Weekly video : https://www.youtube.com/watch?v=gELJyMwpc1Q
https://www.youtube.com/watch?v=Rguok2UTdOI&t=600s
My 10 Weekly videos : https://www.youtube.com/watch?v=LSAlsbaTBFY
https://www.youtube.com/watch?v=Q–GQ3XnraU&t=26s
Book summary :
Contagious : Jonah Berger
Contagious, is a book written by the creative and thoughtful writer Jonah Berger and was published on May3, 2016. It is one of the
New York Times bestseller that illustrates why some products or ideologies go public and become very popular; it is basically
answering questions such as: for what reason do individuals talk about specific items and thoughts more than others?
for what reason are a few stories and bits of gossip progressively irresistible? Furthermore, what causes online substance to become
a web sensation? It is about attention. Indeed, if we want individuals to focus on our posts, at that point we need to comprehend
their psychological minds behind what makes them share our posts; to achieve so, Berger suggests six principles that make ideas
popular and easily transmitted: Social Currency, Triggers, Emotions, Public, Practical Value, and Stories.
Social Currency:
It is basically about the fact that individuals post things and ideas that allow them to appear good in the eyes of the others. He
suggests three ways in order to make people talk about something. The first thing is the inner remarkability, that is to say that a
product or an idea has to be remarkable and extraordinary, so it has to be astonishing and appealing through breaking an example
that people have generally expected. Second, the leverage game mechanics, which are the components of a game such as an
application, or a program including rules that make them convincing which empowers comparison among people in society;
these game mechanics allow people to feel proud about their performances. Third, selectiveness causes individuals to feel like
insiders, it is when individuals get something not every other person has, it causes them to feel exceptional.
Triggers:
It is basically about making an idea or a product remembered.
As social Currency gets people to talk, triggers keep them talking. Any product or idea should be triggered by considering the daily
environment of the audience, this will make them think more about the product or the idea, and while choosing a trigger, we have
to choose one that appears regularly.
Emotions:
We have to center around sentiments and feelings; the hidden feelings that make individuals take activity. Regarding the positive feelings, we have to energize individuals by giving them how they can have any kind of effect and make changes. On the pessimistic point, we have to make individuals wild but not depressed.
Public:
It is about the fact that a product or an idea should be visible to the public
One approach to make things increasingly open is to structure ideas that promote themselves. Planning products that publicize themselves which makes them a recognizable proof that stays significantly after individuals have utilized them
Practical Value:
It is about sharing something that is beneficial and advantageous.
Individuals like to go along with helpful data. Offering beneficial data make things infectious and encourages social alliance. Social Currency is about data senders and how sharing makes them look, Practical Value is for the most part about the data recipient. Accessibility also matters in a way that the reason limiting accessibility through shortage and selectiveness causes things to appear to be progressively important. It is important to note that it is about information and audience at the same time.
Stories:
Virality is most significant when a product is part of a story to the point that individuals can not tell a story without referring to it .That implies making the thought an important part of story -telling.
In Contagious, the author offers important elements that need to be taken into consideration if we want our content to be popular all over the digital space
Arfik´s Bakkery presentation : https://docs.google.com/presentation/d/1yyoJj701fxw8wpe2pSTC2QlUKYY8S4Hog5-yPmqzsUs/edit#slide=id.g772c4d8131_3_0
Final project report:
https://drive.google.com/file/d/1fI1L2giGa3UyF49FuJi70B9cis6poxBK/view?ts=5eb9c2f8
meryem photography 